(Published on Yuppee Mag)
High street store River Island team up with Holloway Road for their Autumn/Winter 2012 collection.
The clothing giant will offer hard-working vintage work wear for the contemporary man, when the products become available next month.
Taking its name from the location of the first shop River Island founder Bernard Lewis opened in 1948, the collection centres on hard-working denim inspired by Japanese techniques, in distressed and raw materials.
Holloway Road is a stone throw away from what you’d expect from the fashion retailer, and is designed to give the wearer a wardrobe edge – regardless of their profession.
This latest collaboration comes just weeks after it was announced R&B pop artist Rihanna will release her own clothing line for the store in spring 2013.
The Holloway Road Collection will be available in selected River Island stores and online from September 2012.
Click here to preview the Men’s Autumn/Winter collection.